Keyword investigation is critical for developing effective Google AdWords campaigns. Not having marketplace investigation & key phrase research, few campaigns can ever be thriving. Here is a quick checklist for highly effective keyword investigation.
Market Research
Do your market place investigation first before you start any form of keyword research. Find out the demographics of your target audience then probe a little more to find out their fears, hopes & dreams. You can do that by running some surveys.
Google Key phrase Tool
Enter the link of your landing page into this free keyword tool & you get a list of keywords which are related to your landing page. They are sorted by relevance, so when you use the top keywords for your AdWords campaign, your quality score will be much higher.
Google Key phrase Tool Again
Now you enter the links of your top few direct competitors, the more similar they are to you, the better it is. Get a list of keywords related to them & here is where you can find many keywords which you missed.
KeywordSpy
This is not a free tool, it is not cheap & you can start with the trial version. Again, you enter the links of your top few direct competitors & you will see which keywords they are bidding on AdWords. Find a list of keywords which they are bidding for a long time because these keywords must be converting well.
Market place Samurai
This is not a free tool, it is inexpensive & comes with a trial version. You can use it to find keywords which have commercial value, meaning those keywords people use when they are about to make a purchase. Here is where you can uncover many keywords which can convert well for you.
Relevance
Your keywords must always be related to your offer if not you will suffer poor quality score & your conversion will not be good. Remember to make sure that your keywords, ads, landing pages & offers are all closely related.
