If you’re tired of giving out the same old pens with your company logo to try to drum up more business, why not attempt something different that will really generate some buzz and go a long way toward improving your brand recognition? Edgy marketing gimmicks have always been a popular part of the advertising and promotions landscape, but today’s offerings are clever as well as funny. Might it work for your business? Here is a sampling.

Adult humor t shirts

This might not work if you are in the banking business, but for virtually any other kind of company adult humor t shirts add a touch of “winking eye” fun to any marketing campaign. If you are in the designer chocolates business, for example, you could have adult employees wear t shirts that say: “What do sex and truffles have in common?” on the front. Turn around and the back says: “I like both!” It is practically a guarantee that whoever sees that shirt will remember the company that sponsored it!

Personalized Segway vehicles

You know Segways: those cute little motorized vehicles that have become the darling of mall cops everywhere! Why not purchase a fleet of Segways, have each of them personalized with your company’s logo or message and unleash them at public events, community fairs, tailgating lots, etc? These vehicles are natural people magnets and get a lot of positive attention wherever they go.

These are just a couple of quick examples of how marketing gimmicks can actually be effective, clever, and fun. The trick is to get people to remember your name through wit and whimsy. Now is the time to get creative with your marketing efforts and bring in more customers.

By: Jonathan Wickham

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